The AI operating layer for commerce brands.
StateSet gives DTC and omnichannel brands one place to resolve customer and operations work: support, returns, subscriptions, order edits, fulfillment exceptions, inventory sync, and audit-ready policy execution.
24/7
Always-on operations
Shadow
Pilot-first rollout
Policy
Governed actions
API + AI
Execution layer
Human approval
Safe launch mode
Run workflows with approvals before allowing direct production writes.
Order context
Real commerce data
Use order, customer, fulfillment, return, and subscription context in the same workflow.
Audit trail
Operator visibility
Keep a record of decisions, system actions, exceptions, and escalation paths.
Stack-preserving
No rip and replace
Start across the systems the brand already runs instead of forcing a platform migration.
When the brand team feels the drag
StateSet is strongest when the work crosses support, operations, fulfillment, finance, and customer policy instead of staying inside one helpdesk queue.
Ticket volume rises every time order volume rises.
Automate repetitive order, return, subscription, and delivery questions with real system actions.
Agents bounce between Shopify, Gorgias, Recharge, Loop, ERP, and the 3PL portal.
Give them one command layer that can read context, apply policy, and execute approved actions.
Refunds, replacements, and exceptions are handled inconsistently.
Turn SOPs into policy checks, approval paths, and audit-ready execution records.
Leadership cannot see which workflows are costing the team the most time.
Track automation, human approvals, exceptions, handoffs, and workflow-level performance.
Replace manual ops work with governed AI execution
StateSet is built for brands that need more than a chatbot. It evaluates policy, uses real order and customer context, takes the right action, and gives operators a clean audit trail.
Resolve customer work end to end
Automate tickets, chat, voice, returns, exchanges, cancellation saves, address changes, and subscription updates with brand-safe controls.
Keep systems synchronized
Connect Shopify, ERP, WMS, 3PL, returns, subscription, and support tools so agents and operators work from the same source of truth.
Stay inside policy
Every refund, replacement, cancellation, escalation, and fulfillment action is checked against policy before it updates a system.
Start with workflows that already cost margin
The first deployment should be narrow enough to ship quickly and valuable enough to prove the operating model.
Customer support automation
Answer and resolve order status, address changes, cancellations, refunds, replacements, and delivery issues.
Returns and exchange operations
Evaluate eligibility, apply policy, generate next steps, and route edge cases to the right operator.
Subscription and retention actions
Pause, skip, swap, cancel-save, or escalate subscription requests with customer and order context.
Fulfillment exception handling
Detect stuck orders, bad addresses, split shipments, backorders, and 3PL exceptions before customers chase status.
Inventory and availability sync
Keep storefront, warehouse, and bundle availability aligned so agents and customers see accurate answers.
Executive operations visibility
Surface the workflows, channels, vendors, and policies driving cost, delay, and customer escalation.
Choose the right first motion
Start with the lowest-risk engagement that matches your team: audit the opportunity, prove the workflow, then scale what works.
Brand ops audit
Map where support, fulfillment, returns, and subscriptions are creating avoidable manual work.
- Workflow inventory
- Stack and data review
- First automation roadmap
Shadow-mode pilot
Run the first workflows against real data with human review before production action.
- Policy checks
- Approval queues
- Operator feedback loop
Production ops lane
Move verified workflows into production and expand to adjacent operations.
- System writeback
- Exception routing
- Performance reporting
A go-to-market motion for brands ready to scale
Use StateSet when volume, margins, and operational complexity make seat-based support and disconnected ops tooling too expensive.
- Start with a focused ops audit across CX, returns, subscriptions, and fulfillment exceptions.
- Connect your core stack and run in shadow mode against real tickets, orders, and policies.
- Move verified workflows into production with human approval where the business requires it.
- Expand into inventory, order intelligence, chargebacks, wholesale, and finance ops.
Best fit
Who
DTC, CPG, beauty, wellness, apparel, and subscription brands
Trigger
Growing ticket volume, fulfillment exceptions, returns load, or BPO spend
First deployment
CX automation, returns/subscriptions, order edits, and fulfillment exceptions

What your team gets
- A shared command center for agents, operators, and leadership.
- Order and inventory sync across Shopify, Capacity, NetSuite, StateSet, and fulfillment partners.
- Outcome-based pricing options for teams replacing or reducing BPO load.
- Audit logs, approvals, rate limits, and escalation paths for controlled execution.
Connect the stack your operators already use
StateSet sits across the systems where commerce work actually happens, then adds AI execution, policy checks, and human approval where needed.
Storefront and marketplaces
CX and retention
Operations
A better buying case than another seat-based tool
Brand leaders do not need another queue to manage. They need a way to remove repetitive work, keep policies consistent, and give operators leverage without losing control.
- Use outcome-based or workflow-based pricing when the target is fewer manual touches.
- Start with one workflow family, then expand into adjacent operations once trust is established.
- Keep your existing tools while StateSet becomes the action and policy layer above them.
Common questions about StateSet for Brands
Use these answers to qualify the conversation and move visitors toward a practical first deployment.
Do we need to replace our helpdesk or ERP?
No. StateSet is designed to sit across the stack and execute approved workflows through the systems you already run.
Where should a brand start?
Most brands start with customer support automation, returns, subscriptions, fulfillment exceptions, or order and inventory sync.
Can StateSet work with a BPO?
Yes. StateSet can augment an existing BPO, reduce repetitive desk work, or support a transition toward a more automated operating model.
How do we control risk?
Workflows can run in shadow mode, require human approval, enforce policies, rate-limit actions, and log every execution path.
Request a brand ops audit
Tell us where your team is feeling operational drag. We will map the first workflows, integrations, and rollout plan.
What happens next
- We review your stack, workflow volume, and operational constraints.
- We identify the first automation lane worth proving in shadow mode.
- We map the integrations, policy checks, approvals, and commercial path.